Aha moment marketing how to#

Many of us have been told that we need to pay close attention to engagement metrics, particularly time on site.

Aha moment marketing how to#

Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’.

How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content.

Look for ways your brand can develop content or simply tweak your language to better reflect what your audience likes. Talk to your audience and listen to not only what they’re talking about but how they’re talking about it. Not sure where to start? Review your personas. Consider how to make your brand voice more relatable to your audience. What’s a great way to be likable? Be relatable says via #CMWorld Click To TweetĪnn calls relatability a content superpower and an excellent relationship builder. What’s a great way to be likable? Be relatable. She delved into a lot of great ways to achieve that trust, but my favorite was that while your audience wants to make sure you understand their problems, they also want to like you. Leave it to Ann Handley to perfectly sum up how we should think about our attitude toward our audiences.

Then offer ways for them to interact with your content and brand to maintain that positive label. Think about how you can positively label your audience and customers.

The labeled group ended up having a higher voter turnout, fulfilling their “politically active” denotation. He talked about a study in which one group was labeled “politically active,” while the control group received no label. He talked about how labels can become aspirational, thus encouraging people to act so they continue to qualify for that label. That’s according to Daniel Codella, senior manager of content strategy at Wrike, who shared the psychological triggers he believes all marketers should know. It turns out that people enjoy being labeled if it’s a positive label. HANDPICKED RELATED CONTENT: 2019 SEO Keywords and Google: What’s in Your Poker Hand? 4.